Founded in 2013, Krésha Bajaj is a contemporary luxury brand based in Mumbai, India. The aesthetic we create is intricate but effortless. Our muse is the fiercely feminine woman who embraces all her moods from strength, confidence and glamour to playfulness and a sense of humour.

Our silhouettes are one of a kind, and flatter all women. Because each piece is hand-made and hand-embroidered in our atelier, every customer gets the attention and care she needs to look and feel her best.

From what inspires us to the fabrics and colours we choose, the textures and embellishments we create, every element is distinctive, and incredibly detailed. Our designs are not defined by trends or seasons, and each piece is made to order, by our third-generation karigars. At every step, we aim to offer women new ideas, and choices to create an intimate, unique experience.

As a designer, our founder and creative director Krésha Bajaj draws from her own journeys, and a wide range of inspirations. Rooted in her family business of bespoke fashion, she grew up spending time in her father’s workshop. A graduate of London College of Fashion, Parsons in New York and Paris, and Fashion Institute of Design & Merchandising in Los Angeles, Krésha launched her first business in 2013 – an e-commerce website, Koëcsh.

Krésha decided to launch this label, when she found a gap in the market as she shopped for her own trousseau. She was looking for Indianwear that had a modern sensibility, while respecting tradition, and for pieces that could be re-interpreted and worn for years to come. While this search first led to her creating a Love Story Lehenga, it eventually inspired her to launch the label, Krésha Bajaj. And she opened a flagship store in 2018 in Bandra, Mumbai.

Our atelier employs highly-skilled craftsmen who are incredibly skilled in traditional Indian embroidery and embellishment techniques from zardozi and aari to cutwork, micro-glass beading and more. Working with them, and driven by her vision, Krésha has created a range of contemporary techniques that are truly path-breaking. As a label, we take pride in pushing boundaries and reinventing the rules to keep the mastery of hand embroidery alive and relevant. The long hours of skill and work that each technique commands, epitomise luxury and a commitment to perfection.